Patriot Paving & Masonry Privacy Policy

Introduction

This Privacy Policy governs the manner in which Patriot Paving & Masonry collects, uses, maintains and discloses information collected from users (each, a "User") of the Patriot Paving & Masonry website ("Site"). This privacy policy applies to the Site and all products and services offered by Patriot Paving & Masonry.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, etc. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers’ utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Website users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Google Ads

Your use of the Google Ads integration is subject to Google’s terms at: https://support.google.com/adspolicy/answer/6169371. Patriot Paving & Masonry will be able to view and manage your account and stores your Google Ads account number. As part of the integration, Patriot Paving & Masonry receives user token with permissions on ad accounts. Google will share with Patriot Paving & Masonry the following: settings details (e.g., name, budget, bid strategy, creative) and performance metrics (impressions, clicks, etc.) for all campaigns, ad sets, and ads in the ad accounts the user has “connected” to Patriot Paving & Masonry. This data is used to suggest enhancements to campaigns to increase their performance. Patriot Paving & Masonry does not share this data with third parties which can be found in the section “Sharing Information With Affiliates and Other Third Parties”.

Recipients:

Main service provider: Google LLC, 1600 Amphitheatre Parkway in Mountain View, California. Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ General overview on Google Analytics security and privacy principles: https://support.google.com/analytics/answer/6004245?hl=en, as well as Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Transfers to third countries are possible. As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies.

Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, provide personalized content & analyze website traffic. A cookie is a small text file stored on your device when you visit a website. Cookies can be \"first-party,\" set by our website, or \"third-party,\" set by a website other than ours.

Types of Cookies

  1. Necessary Cookies: These are essential for the operation of our website, allowing you to navigate and use our services. Without these cookies, our website would not function properly.
  2. Preferences Cookies: These cookies remember your preferences and settings to improve your experience on our website.
  3. Statistics Cookies: We use these cookies to collect information about how you interact with our website, helping us improve and optimize our site.
  4. Marketing Cookies: These cookies track your online activity to help deliver more accurate advertising

    5. Google Analytics Privacy Policy

    Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyse traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. 

    We have enabled Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. We do not combine the information collected using Google Analytics with Personal Data. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/

    You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout

    Recipients:

    Main service provider: Google LLC, 1600 Amphitheatre Parkway in Mountain View, California. Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ General overview on Google Analytics security and privacy principles: https://support.google.com/analytics/answer/6004245?hl=en, as well as Google’s privacy policy: https://policies.google.com/privacy?hl=en.

    Transfers to third countries are possible. As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies.

    Patriot Paving & Masonry may from time to time share your details with third party analytical resources for the purposes of better understanding customer behaviour and performance, website performance, improved ad relevance and any other analytical process to give Patriot Paving & Masonry a better understanding of how to develop its offering to its customers. These third parties will be employed solely for the purpose of the aforementioned analytical purposes, and as such Patriot Paving & Masonry will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between Patriot Paving & Masonry and the third party, and Patriot Paving & Masonry will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as Patriot Paving & Masonry itself employs.

    Failure on the part of the third party to meet its contractual obligations will result in Patriot Paving & Masonry recovering the data, and taking all reasonable actions to ensure the third party no longer has access to the shared data. Any third party cookies used on Patriot Paving & Masonry will adhere to the same standards as first party cookies and not collect any personally identifiable information.

    Facebook

    (Website) Facebook Custom Audiences / Conversion (“Facebook Pixel”)

    Purpose/Information:

    This website may on occasion use the so-called “Facebook Pixel” and the Conversions API of the social network “Facebook” by Meta Platforms Limited, 1 Meta Way Menlo Park California 94025 (Meta) for the following purposes:

    • Facebook (website) Custom Audiences
      We use the Facebook pixel and the Conversions API for remarketing purposes to be able to contact you again within 180 days. This allows us to display interest-based advertisements (“Facebook Ads”) to users of the website when they visit the social network “Facebook” or other websites also using this tool. In this way, we pursue the interest in displaying advertisements that are of interest to you in order to make our website or offers more interesting for you.
    • Facebook conversion
      We also use the Facebook Pixel and the Conversions API to ensure that our Facebook Ads match the potential interest of users and are not annoying. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

    Due to the marketing tools used (Facebook Pixel and Conversions API), your browser automatically establishes a direct connection with the Facebook server as soon as you have agreed to the use of cookies requiring your consent. Through the integration of the Facebook pixel and the usage of the Conversions API, Facebook receives the information that you have called up the corresponding website of our internet presence or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account.

    The processing of this data by Facebook takes place within the framework of Facebook’s data policy. Special information and details about the Facebook pixel, the Conversions API and its functionality can also be found in the Facebook help area.

    How we use collected information

    Patriot Paving & Masonry may collect and use Users personal information for the following purposes:

    • To improve customer service - Information you provide helps us respond to your customer service requests and support needs more efficiently.
    • To personalize user experience - We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
    • To improve our Site - We may use feedback you provide to improve our products and services.
    • To run a promotion, contest, survey or other Site feature - To send Users information they agreed to receive about topics we think will be of interest to them.

    How we protect your information

    We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

    Sharing your personal information

    We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

    Third party websites

    Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

    Changes to this privacy policy

    Patriot Paving & Masonry has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

    Your acceptance of these terms

    By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

    Complaints

    If you have a complaint about this Policy or any element of your personal information that we hold then please contact us at the address below. If you are not satisfied, then you have the right to lodge a complaint with the local data protection authority.

    Contacting us

    The details for each of these contacts are:
    Patriot Paving & Masonry, attention of the Operations Director
    5 Great Valley Parkway, Malvern, Pennsylvania 19355, United States
    Telephone (484) 944-8088 or email john@patriotpavingmasonry.com